STIMULATE WITH RED

I know a couple of people are wondering what is it with this guy and colours? Well, I will tell you that in Brand Communication, the use of colours is very important in forming Brand Perception and Identifying a Brand, hence it becomes imperative. Research has shown that the first colour a child identifies at birth is the colour RED so don’t wonder why indomie use the colour RED for all their adverts. Have you also wondered why most of the fast food business use the colour RED for their Brand colours? In the psychology of colour beside being a stimulant, RED speaks of urgency, something fresh, hot and ready!Which is a very crucial message for these fast food businesses to pass across. I need not begin to mention names but in your mind, you can begin to take a head count and you will agree with me that I am on point. The colour RED catches your attention even when you don’t know it does, that is why you can drive past a fast food joint and not notice and one a day you are hungry, your mind tells you that you drove past a fast food joint sometime ago. Research has also shown that meals served in RED dishes are likely to be more eaten than any other colour of dish. Need I say more?

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